- Companies that practice the DFFRNTWRLD® brand strategy system always come from a position of “hopefulness”. They genuinely have a better and higher wish or hope for their clients or prospects than they even have for themselves. They have the best wishes for every single prospect they come in contact with in their life.
- It is this hopefulness that gives their customers the courage, the belief, the strength and the desire to establish a long – term, loyal, lifelong relationship with them and their company.
*Example: Always look for situations where the client has more to gain from the transaction than you do in the short term. This guarantees your success. In the long term the client will reciprocate and get you to others like them so that they can avail themselves of your service.