OPM (Other People’s Money) is a powerful strategy for businesses looking to fund their growth without sacrificing equity or control. By leveraging OPM, businesses can tap into a wider pool of resources and take advantage of favorable terms and conditions. As a marketing expert, I’ve seen firsthand the benefits of using OPM, including reduced risk, increased flexibility, and the ability to scale operations more quickly and efficiently. So, if you’re looking to maximize your growth potential, consider leveraging OPM and unleash the full potential of your business.

What do I mean by that? I mean that it allows you, whether you have a dime in your bank account. .. whether you have an ounce of credibility… whether you have any employees — you can instantly and effectively take full advantage of upwards of hundreds of millions of dollars of other people’s capital investment, facilities investment, personnel investment, marketing investment, technology investment, research investment etc.

Think about it. Somebody else spends 10, 20, 30 years – a lifetime, an enormous amount of human and financial capital and effort to identify and go to huge audiences to find a few prospects that resonate with them… committing themselves over and over again, transaction by transaction, month by month, to build, advance and regenerate goodwill… spending tens, hundreds, thousands, millions of dollars every month, or quarter, or year on staff, on technology, on production, on perfecting the product or service, sales activities…

With the O.P.M. strategy you are able to come in and in one fell swoop, for either underwriting the cost of a social media post, or a placement in their email newsletter, or for making a profit deal of some kind, instantly get access to leads that may have cost them a hundred million dollars — and untold blood, sweat and tears.

And don’t worry — I’ll explain precisely how to seize and realize these benefits when you book a consultation with me. For now, as you read our blog, take the time to imagine how each benefit can be translated to your own life, and more importantly, what that change could do for you…