Brand Strategist Retainer Package

by DFFRNTWRLD BG

Package Details:

Target Audience: Vegan brands, eco-friendly clothing brands, small to medium-sized sustainably focused businesses, and any vegan professionals seeking to build or enhance their personal brand through storytelling.

Pricing: $10,000 – $20,000 per month

In the dynamic world of creative consulting, brand identity design, and agency ownership, having a consistent and compelling brand presence is essential. The Brand Strategist Retainer Package is designed to provide a continuous flow of strategic insights and high-quality content, ensuring your brand remains vibrant and engaging every month.

Deliverables:

Strategic Planning and Consultation:

  • Initial Strategy Session: Identify key brand messages, target audiences, and an overarching content plan that aligns with your vision.
  • Monthly Strategy Meetings: Regular discussions to refine your brand strategy, set new goals, and ensure alignment with upcoming initiatives.
  • Brand Positioning: Craft and refine your brand’s unique position in the market, making sure it resonates deeply with your audience and stands out.
  • Content Calendar Development: Develop a detailed monthly content calendar outlining strategic content to be produced and distributed.
  • Campaign Development: Design and plan strategic marketing campaigns that are in sync with your brand’s goals and values.

Participatory Marketing:

  • Evaluating Participation in Your Marketing Plan: Analyze your current marketing strategies to identify where and how participatory methods can be integrated, enhancing engagement and effectiveness.
  • Reinventing Social Media Execution: Revamp your approach to make your social media platforms true arenas for customer interaction and engagement.
  • Redefining Your Target Audience: Assist in redefining your target audience to align better with your participatory marketing goals, ensuring more personalized and effective outreach.
  • Leveraging Your Audience for Innovation: Harness your audience’s ideas and feedback to drive innovation in your products and services.
  • Future-Proofing Against Generational and Technological Shifts: Provide insights on how emerging generations and technologies will impact your business, preparing you for future trends.
  • Cultivating an Internal Participatory Culture: Transform your company culture to encourage participation from within, fostering an environment where ideas flow freely, enhancing creativity and productivity.

Content Development:

  • Content Themes and Story Arcs: Define compelling themes and story arcs that align perfectly with your brand’s message.
  • Scriptwriting and Storyboarding: Craft engaging narratives and visual storyboards for content production, making every piece of content purposeful and powerful.

Video Production (Secondary Focus):

  • Videos: 2-3 high-quality brand storytelling videos per month, each 2-5 minutes long, to include:
    • Brand Profiles: Showcase the ethos and values of your vegan or eco-friendly brand.
    • Client Testimonials: Share genuine stories from satisfied customers to build trust and authenticity.
    • Behind-the-Scenes: Offer a peek into your sustainable practices and creative process.
    • Community Involvement: Highlight your engagement and impact within the sustainable community.
    • Product Features: Visually appealing highlights of your eco-friendly products.
  • Production: Full-day or multiple half-day shoots with top-notch video and audio capture, drone footage for dynamic aerial views, and professional lighting to ensure every shot is perfect.
  • Post-Production: Seamless editing, color grading, sound design, custom graphics, and up to two rounds of revisions per video to ensure your vision is realized.

Personal Branding Consultation:

  • Continuous consultation to align content with your personal branding goals, making sure each piece contributes to building a consistent and compelling brand image.

Distribution Strategy Guidance:

  • Expert recommendations on how to best distribute and leverage your content across various platforms (e.g., social media, YouTube, your website) to maximize reach and engagement.

Performance Review:

  • Bi-monthly reviews of content performance and audience engagement, offering insights and adjustments for future content planning to keep your strategy sharp and effective.

Optional Add-Ons (For Additional Fees):

  • Additional Videos: Priced at $2,000 – $3,000 per additional video, depending on length and complexity.
  • Social Media Clips: Short-form content derived from the main videos, optimized for social media platforms, priced at $500 – $800 per clip.
  • Extended Production: Additional shooting days for capturing extensive product portfolios or special events, priced according to the scope required.
  • Advanced Post-Production Techniques: Including 3D animations or virtual tours, starting at $1,000 per video.
  • Expedited Delivery: Faster turnaround for urgent projects, priced at an additional 20% of the monthly retainer fee.

Why Choose a Retainer Package?

Retainers are designed to generate recurring revenue and cash flow for your business, smoothing out the peaks and valleys of project-based work. By committing to a retainer package, you ensure a steady stream of strategic insights and engaging content that keeps your brand fresh, relevant, and always top-of-mind for your audience.

Let’s Connect

If you’re ready to elevate your brand and maintain a consistent, compelling presence in the market, let’s discuss how this retainer package can be tailored to meet your specific needs. Please reach out to schedule a consultation.

DFFRNTWRLD BG