Content not only helps you build trust and connect with your target audience but also acts as fuel for your other marketing techniques. It’s the base upon which you promote your business online, so it’s essential to give it the attention it deserves.
1) Content can help educate your audience, ensuring that they’re making smart purchasing decisions.
2) Strong pieces of content can help you become more visible online, both on search engines and in social media.
3) Quality content can be linked to all over the web, increasing traffic to your website and building authority with search engines.
*Bonus: Content Builds Backlinks
Backlinks, or links from an external website back to your content, are an important part of bringing new traffic to your site. A backlink back to your site can encourage a visitor of another article or website to click through and learn more about you.
- Photo – 15+ professional high-res images for use across all social, digital branding, and in content creation strategy.
- Video – professionally shot and edited series of web or animated videos, social videos, ranging from 30 to 60 seconds in length.
- User Centric Design – Additional custom branding and creative direction for all external user-facing platforms.
- Advanced Analytics – In-depth social listening, ROI, reporting and content optimization.
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