Gotta give it to the guys behind this campaign for WaterisLife because this was absolutely genius. To leverage the popularity of the app in an innovative way, they took a budget of 10$ and “hacked” Venmo in a way never seen before. The ad was heavily targeted towards Millenials with the ultimate goal of getting them to consider donating. This brilliant tactic makes this the Ad of the week.
3 cents buys someone clean water for a day.
$10 buys them clean water for a year.
Donate to @WATERisLIFE on Venmo or visit WaterisLife for more information.