When you are starting a new business it is all about generating revenue. It’s all that has ever mattered. And according to Dan Peña, quantum leaps in revenue are not only possible, they are essential for your success.
This lesson is all about raising capital and what you have to do to get it. Dan Peña has some clever tips and methods to get you the money you need to finance a startup business. Abstract his ideas a level further and adapt them to your business.