Millennials have already disrupted advertising. The platforms have changed and as a result, the messages have too. However, one essential trait that millennials require for messaging to truly resonate is authenticity.
The average consumer profile has changed drastically since the madmen era of advertising. The old tactics simply aren’t working anymore and have yielded to a more humanistic approach. Thomas Kolster calls it goodvertising and in this lecture, he breaks down some harsh truths that all advertisers need to hear.
Is advertising dead? Dead may be an overstatement, I would suggest evolving. Whichever side of the fence you sit on, one thing is clear, the advertising game is changing. Luckily, Scott Galloway, a clinical professor of marketing at NYU has a few predictions that should help you to get a better understanding of the current
Because in Advertising, this is the man you listen to…
PETA has come a long ways from throwing red paint at fur-clad celebs. In their latest ad, we are presented with an abrasive and disrupting motif, that behind the leather is cruelty.
Our time has finally come! Millennials across the nation are acquiring buying power and businesses are starting to realize and make adjustments. But with all market changes, there are upsides and downsides.