Im just wrapping up the audio version of Gary Vaynerchuk’s book “The Thank You Economy.” Vaynerchuck is infamous for creating wine library tv, and is well known for his ability to create relationships through social media. The main premise of his book is that now, more than ever, businesses need to have a highly customer oriented perspective. The key difference now is that social media amplifies every B2C interaction, sharing it with the entire internet. One of the best real world examples of how to run a business with this concept in mind is Zappos. In a recent stunt they rewarded 9,000 residents in Hanover N.H. with surprise holiday gift boxes for being “fiercely loyal.” In addition to ensuring that the customer is always satisfied Zappos goes the extra mile and builds good will. The brilliance here is that although the gifts were given out only in Hanover, Zappos customers around the world can delight in the video by watching on youtube. Zappos does an excellent job at showing gratitude and ensuring that their customers know they are appreciated. This is the “Thank you Economy” Gary V. predicted in 2011. Its here now and if your not actively engaging with your customers your missing out on opportunities. I highly recommend checking out his books if your a business owner and his “Ask Gary V.” segments area always interesting. What can you learn from Zappos to take your business to the next level?