Jennifer Aaker: The Power of Story

Posted 10 October By Tilman GeraldBlog ListTagged Jennifer Aaker, StorytellingNo Comments

The story of life is a mystery that reveals itself only once we can separate from the day-to-day and see the bigger picture. It’s these patterns that we need to analyze to see the true power of story. But without the proper lens, the important data can be overlooked and the moral of the story lost. This is the main lesson Jennifer Aaker makes sure her students learn every year. Without the story, the data is meaningless.

No Comments (0)

Leave a Comment

 Previous  All works Next