31Aug

Green Consulting = Conscious Capitalism

Green consulting probably evokes thoughts of Captain Planet’s quest to save the world. But we tend to think about it a little differently, in a more expansive, all-encompassing manner. It’s definitely an unorthodox approach for a Creative Agency but it makes sense to us and I think it will make sense to you too.

31Aug

Stush In The Bush – The Mountain Adventure

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The tribal journey continues! Join us on this Away Mission of exploration as we venture deep into the hills of paradise. We are tremendously grateful for the opportunity to make friends with @StushInTheBush owners Chris and Lisa. Not only did they welcome us into their home, they also showed us their vast organic garden and

31Aug

The Best Damn Content Strategy

Posted byBlog ListTagged content, content creationNo Comments

Research shows that 9/10 marketers have a content strategy, but just 30% are effective. This means that 70% of the content just isn’t working. So where’s the friction? Probably in the primary strategy.

31Aug

The Story of Content: Rise of the New Marketing

Posted byBlog ListTagged content creationNo Comments

Originally released in 2015 this documentary covers some essential basics for the current era of content marketing. Instead of having to advertise on someone else’s channel you can create your own hyper-relevant content and communicate directly to your consumer.

30Aug

AdWord Segmentation for the Hispanic Market

Posted byBlog ListTagged Consumer BehaviorNo Comments

Segmentation can be your greatest secret weapon. But it can get hard when you are considering a market segment that may speak another language. In this webinar, we discuss a few tips and best practices for reaching the crucial Hispanic demographic via AdWords.

30Aug

Consumer Psychology in a Recession

A recession is a terrific time to try and gain additional market share but it requires you to consider new tactics. You must reframe your segmentation to account for the evolving behavior of your consumer. The nuanced factor here is that it’s not totally dependent upon income. 

29Aug

The Mental Battle of an Entrepreneur

Posted byBlog ListTagged Brain Candy, mindfulnessNo Comments

Reminiscent of a 90’s era sitcom moment this oddly resonates with me because the mental battle is real for Entrepreneurs and something I have always thought about. There’s a voice that tells you to reach for more and that risk is natural. And another voice that tells you to be safe, think conventionally and settle.

29Aug

Bhante Sujatha: Taming the Ego

Posted byBlog ListTagged Brain Candy, mindfulnessNo Comments

Bhante Sujatha is the creator of the Blue Lotus Temple and acting leader in both the operational and spiritual fields. Today, this Dhamma talk covers the ego and how to let go, because suffering is optional. 

26Aug

5 Bullet Friday: Episode #1

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In full transparency, I got this idea from Tim Ferriss. I see a lot of cool things online but some of them don’t exactly fit the content schedule. Hence, the installation of 5 bullet Friday where I show you 5 things that I think are f*cking awesome.

26Aug

Ad of the Week: Tiger Beer Air Ink

Posted byBlog ListTagged innovation, Tiger beerNo Comments

The beautiful thing about innovation is that it has no boundaries. It can provide the solutions to some of our largest problems and create momentum that will help us change them. This is the case with Tiger beers latest project Air ink.

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