Abstract: Understanding consumer perceptions and associations is an important first step to understanding brand preferences and choices. In this paper, we discuss how cognitive theorists would posit network representations of consumer brand associations.
Classic programming for the late night session. We’re talking about Mastery and Motivation. Check it out and share it with someone you want to succeed.
Zen meditation master Thich Nhat Hanh offers his practical teachings about how to bring love and mindful awareness into our daily experience. Kind, purposeful, and illuminating, here is an abundant treasure of traditional gathas (teachings) that unify meditation practice with the challenges we face in today’s world.
“As we move through our lives, I want you to ask yourselves: How do we measure a life? How do we measure a life, by what means and by what measure? Do you measure it inch by inch, step by step, crawl by crawl? How will you measure you lives is the most important thing”
Because in Advertising, this is the man you listen to…
It’s the hardest question to ask, even harder to answer. It forces one to acknowledge, that at some point I went off track. That I am no longer in complete alignment with the goals and users of my business. The adverse yet, beneficial effect of asking this question is that
Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of logos, colors, products and services, names, and typefaces
Abstract: In this paper we tabulate norms of affective meaning / connotative meaning for several categories of stimuli that should interest researchers in consumer behavior, branding, website design, and more generally in marketing, language, graphic design, and psychology.
Peter Thiel, entrepreneur, venture capitalist, hedge fund manager, and social critic shares his thoughts and best wishes for the recent graduates of Hamilton College. FYI, “Zero to One” (his latest book) is dope, check it out.