Limited Effects Theory of Mass Communication

Posted 9 January By Tilman GeraldBlog ListTagged communication, Consumer psychologyNo Comments

This lecture is focused on the limited effect theory of mass communication which argues that influence from a mass media outlet or personality is limited or even trivial. It claims that the media rarely directly influences individuals. But if this is true, where does influence come from? More importantly, how can you reverse engineer the theory, amplify your influence, and reach millions of potential clients?

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