Brand diagnostics: Mapping branding effects using consumer associative networks           

Abstract: Understanding consumer perceptions and associations is an important first step to understanding brand preferences and choices. In this paper, we discuss how cognitive theorists would posit network representations of consumer brand associations.


THE MASTERY OF DESTINY by James Allen: FULL Audiobook

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Classic programming for the late night session.  We’re talking about Mastery and Motivation. Check it out and share it with someone you want to succeed.


Thich Nhat Hanh: The Art of Mindful Living

Zen meditation master Thich Nhat Hanh offers his practical teachings about how to bring love and mindful awareness into our daily experience. Kind, purposeful, and illuminating, here is an abundant treasure of traditional gathas (teachings) that unify meditation practice with the challenges we face in today’s world.


Carrie Mae Weems 2016 SVA Commencement Address: How Do You Measure Your Life?

“As we move through our lives, I want you to ask yourselves: How do we measure a life? How do we measure a life, by what means and by what measure? Do you measure it inch by inch, step by step, crawl by crawl? How will you measure you lives is the most important thing”


The Alchemist by Paulo Coelho: Full Audiobook


A Conversation About Advertising, With David Ogilvy

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Because in Advertising, this is the man you listen to…


Anatomy of A Rebrand Pt.1: Should I Rebrand?

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It’s the hardest question to ask, even harder to answer. It forces one to acknowledge, that at some point I went off track. That I am no longer in complete alignment with the goals and users of my business. The adverse yet, beneficial effect of asking this question is that


2016 Win The Storm Conference – Grant Cardone

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Peter Thiel: Hamilton College Commencement 2016

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Peter Thiel, entrepreneur, venture capitalist, hedge fund manager, and social critic shares his thoughts and best wishes for the recent graduates of Hamilton College. FYI, “Zero to One” (his latest book) is dope, check it out.

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